Multi-level marketing (MLM) System to sell the product or service and to encourage the
client to become an independent distributor.
The Client
The client is a leader in offering Network Marketing solutions in the US.
The Business Challenge
The concept of Network Marketing is all based on communication and approach to the
prospective customer. Selling goods and services through a network of distributors,
multi-level marketing is also known as network marketing. The multilevel marketing
concept is based on the concept that if a person sign ups to sell a company’s products,
the company will pay a commission on all sales generated by that person, as well as the
additional distributors the person recruits. Multi-level marketing can create extensive
downlines, with thousands of members in each line.
Our client has the reputation of helping over 21,000 Network Marketing Professionals
automate their prospecting and recruiting. The client was of the opinion that advances in
technology have created prospecting and recruiting methods that were simply not
available in the traditional environment. They desired to set up an automated prospect
sorting machine for each of their customers using the power of web. The requirement
was to create an integrated online system that will cater to the varied needs of all their
customers.
The Solution
Xceed carried a detailed analysis of the MLM approach followed by our client and
implemented an integrated online tool. This online system is completely flexible in setting
up different customers on the same engine and creates a personalized automated
prospect-sorting machine for each of them.
Some of the key features of the new online application implemented from our client’s
customer perspective are:
Personal one on one interview movie with your prospects. This movie places
your prospect in a state of thought. While dealing with the emotions felt from
taking account for their life, we request the interview providing critical information
necessary for you to determine their level of seriousness.
Your own scheduled response system where you can create an UNLIMITED
number of pre-scheduled letters to send to your prospects in HTML or plain text
format. Your letters are then automatically sent to your leads in the order you
specify and at the time you choose. You can create your own letters from our
online samples or you can simply duplicate your sponsors letters for a quick start.
If you are a leader in your group you can setup your letters to allow your
downline to copy your letters into their account.
Your site also includes a powerful newsletter server where you can build your
own private mailing list through the use of a pop up window on your site. Over
time you can build a huge mailing list simply using this one tool. The pop up
window on your site offers your visitors a free 3 page report entitled "The number
one difference between those who are rich and everyone else" This report has
an astonishing 50% response rate! That means that half of the people who
read it return to your site to start an interview with you.
Your own online Contact Manager. This online service allows you to save
information on your contacts and leads. It will keep a record of your call history
with a particular lead, you can keep a running note log of each lead, you can
forward leads to other members in your downline and schedule calls for leads up
to years in advance. This feature alone will save you hours of time trying to keep
up with your contact and lead information. It will also make sure you never miss
an important call again!
The ability to customize your front page adding your own introductory letter
inviting your visitors to explore your site
The ability to change your web address at any time. If you decide the username
you pick during setup isn't the best for your business, you can change it at any
time.
Your site also includes a personal 5 page website that we call a "bio" page. This
is a personal website that you can setup using our templates with no
programming required. This site includes an introductory page, a page for your
product information, a page for your opportunity details and a page for your
personal story. All of these are optional but are very powerful.
Business Benefits
The online prospecting system has become so effective that our clients have applied for
patent and have copyrighted all of this information.
