Implementation of complete Online e-commerce system with
Backoffice Control
Objective
Create a convenient, easy to use, online ordering system to bring a local business to a
global audience.
The Client
The client is a seller of premium cigarette brands in Europe.
The Business Challenge
The client was gearing up for a mammoth change in the way they used to sell their
products. Processes were being re-engineered to support this change. Support costs
were very high due to lack of automation in business critical processes like marketing
and customer service. Also currently saturated and a limited reach to the target audience
acted as a deterrent to the possibility of increasing revenue in the future. Hence the
client desired to support their business objective of expanding customer base using the
medium of web.
The Solution
Xceed partnered with the client to re-align the business process, analyze & integrate
their business with the web. In order to leverage on web’s new technologies, together
with the growing business & technical needs, we decided to implement a complete ecommerce
enable site for listing & selling of premium cigarette brands. The client tied up
with global providers responsible for keeping stock and shipments to the desired
locations. Microsoft’s .Net Technology was recommended for implementation of the
online shopping system. The power of web services was utilized enormously to integrate
with third party payment processing Gateways and Shipment providers in different
locations.
Business Benefits
Expanding the reach of client’s customer base globally. Today a major share of
client’s sale is accounted from US.
Increase in reliability and usability of information with availability of a robust Back
office in the new system with vital business functions automated.
Substantial reduction in support costs due to reduction in client’s own staff involved
in stock procurement and shipments
About the application
Cigarettes Call shopping system
Visitors to this web site will experience convenient, secure, and efficient handling of their
order. Cigarettes call ensures that visitors can easily locate the products they desire and
at any time add an item of choice to the shopping cart.
Visitors always have the ability to view, add, change quantity, or delete products from
their shopping cart. When the visitor is ready to check out, they are prompted for
relevant billing, shipping information and payment information. A verification mechanism
ensures that customers supply all critical information.
The shopping cart utilizes Paynova Secure Server ID technology to provide customers
with the strongest encrypted protection available on the Internet. Once submitted, the
order is stored in a database and an email containing the order confirmation number will
be sent to the appropriate address. An Online Order Reporting System lets
administrators view the order, and subsequently process and fulfill this order.The Shopping Cart System has been created to accommodate the following features. It can be modified as well to address any specific needs in future.
Product Specials
Product specials can be highlighted on the Web site on various pages and can be set to
run for a defined period of time.
Gift Certificates
The shopping cart can be customized to accept gift certificates online.
Bulk Pricing Discounts
The Shopping Cart allows users to seamlessly give discounts for quantity orders thus
accommodating both retail and wholesale customers.
Online Order Reporting
This reporting system allows administrators to sort, group, filter and print all order
information. This comprehensive reporting system in the Back office generates following
reports:
View data collected from the site’s Shopping Cart through a Web Browser
interface
Analyze geographic purchasing trends by State/Country
Analyze seasonal trends by viewing order history by month/quarter
Identify best selling products. Which Category? Sizes? Brands?
Real Time Payment Processing
Cigarettes call works closely with Paynova to securely handle real-time credit card
verifications, authorizations, and captures over the Internet.
Back office Features
Remote Product Updates
This tool allows administrators to remotely add, delete and modify items in the product
database as necessary through a Web browser.
Inventory Management
The shopping cart application has been integrated with our custom developed inventory
control system. The inventory tracking happens on a real time basis with the use of web services.
Differential Customer Pricing
The Backoffice allows to offer differential pricing for different target audiences. The
Shopping Cart has been developed to accommodate many type of specific needs.
